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Our investment guru Anne Ashworth makes YOU cash by searching the stock market for the finest funds and shares. She exposes how you can cash in on cosmetics ...
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Looking great can be pricey. Lotions, potions, makeup and creams: they are all pricey. But for investors, they can also be highly rewarding.
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The target of among this summertime's most talked-about takeover offers is a cosmetics business established just three years ago by an American model who's married to a pop idol.
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This company's products, a big success amongst Gen Z, consist of a 'glazed-doughnut effect' lip treatment.
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The $6.41 bn e.l.f. Beauty group, celebrated for its discount rate 'dupe' - or creams and comprise, is paying $1bn in shares and money for Rhode, a beauty business whose sales in the year to March were $212m.
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Rhode is led by Hailey Rhode Bieber, a business owner and influencer with 55.1 m Instagram followers, a necessary in an industry being interfered with by social media. She is the other half of singer Justin and child of star Stephen Baldwin, sibling of Alec.
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The enjoyment around the deal recommends that, if your portfolio requires a glow-up, perhaps you should seek to the international appeal company, whose sales are forecast to reach $600bn by 2028.
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Rhode, a beauty business owned by model Hailey Bieber, is being acquired by e.l.f. Beauty (below) for $1bn
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New research study from Barclays reveals that the 'lipstick index', still applies.
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Under this theory, in bumpy rides women will continue to treat themselves to a little indulgence such as a lipstick - or these days, a peptide lip treatment.
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Gerrit Smit of fund supervisor Stonehage Fleming believes the human urge to look better will constantly be with us - and therefore assures returns for investors.
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['Beauty](https://masaken-ae.com) is a sector with indefinite sustainable development, as the desire for charm is a permanently factor. Everyone is getting older and would like to look good doing so.'
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Smit highlights the sector's development, with its focus on evolving creams and cosmetics for different markets, ranging from 'tweens', the 13-year-olds with complex skin [cleaning](https://www.manornd.ca) routines, to older females combating the consequences of aging.
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Such was the excitement about Rhode's possible to interest any ages that there was a 24pc bounce in it shares.
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The purchase of Rhode will also make it possible for e.l.f. (the name represents eyes, lips, face) to diversify its supply chain. The company, that makes 75pc of its ranges in China, is presently based on 30pc tariffs in the US, and has currently been forced to raise prices.
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News of the Rhode acquisition was accompanied by the statement of 28[pc increase](https://www.trueneed.in) in e.l.f.['s sales](https://garenland.com) for 2025 to $1.3 bn. This sounds like a remarkable rise. But sales jumped by 77pc in 2024.
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Ms Bieber and e.l.f. Beauty chairman and CEO Tarang Amin
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The slower growth highlights the industry's different difficulties - such as Chinese consumers' hesitation to invest.
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This disinclination to splash the cash has hit the shares of the appeal power homes: Coty, Estee Lauder, L'Oreal, Shiseido and Puig, the Spanish owner of Charlotte Tilbury.
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Estee Lauder shares [reached](https://biens-commerciaux.siterapide.host) $365 in December 2021. They are now pull back at $68, partly due to management and other issues - but also due to the fact that 26pc of its profits come from China.
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Other forces are also bringing modification, as Will McIntosh Whyte, fund supervisor at Rathbones, points out: 'Brand commitment is on the decrease, given that social media enables start-up brand names to reach big audiences and grow quickly.'
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But e.l.f.'s relocation to get Rhode could suggest confidence is returning and there is a chance for [financiers](https://therealoasis.com) to profit.
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At least one prominent and hard-headed US financier appears convinced this the case.
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Michael Burry, the hedge fund manager whose bet in 2008 on mortgage-backed securities was portrayed in the film The Big Short, is backing revival at Estee Lauder.
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His Scion Asset Management fund now holds a $13.3 m stake in Estee Lauder, owner of brands like Bobbi Brown, Clinique, Jo Malone London and Le Labo.
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Who knows if Burry is a regular user of Estee Lauder Advanced Night Repair Serum? But there can be some benefit to committing some of your investment spending plan to the business that make the important things you like. This familiarity provides you additional insight. Here are your choices.
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THE BEAUTY PARADE
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Among L'Oreal brand names are CeraVe, Garnier, Maybelline and the more upmarket Aesop and Lancome
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L'Oreal, a EUR200bn Paris-based company, is the titan of the industry. The founding family, the Bettencourt Meyers dynasty, have a 35pc stake.
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Among L'Oreal brands are CeraVe, Garnier, Maybelline and the more upmarket Aesop and Lancome. Demand for these expensive lines assisted first-quarter sales to rise by 3.5 pc to EUR11.73 bn.
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Smit notes L'Oreal's strengths. 'Its success is based on intense research: it invests about EUR1bn a year. Its gross revenue margins can be as high as 70pc on some products \ No newline at end of file